Career Legal is one of the top Executive Search Recruitment agencies in the UK, specialising in the Legal sector. Established back in 1999, they were well overdue a re-brand to bring them into the 21st century. We spent a great deal of time with the CL team gathering data on their client companies and their employment candidates. It soon became apparent that Career Legal’s primary audience was female and aged between 25 and 40. From this demographic data we set about creating a brand identity that would resonate strongly with its main female market, portraying the sophistication of the company and incorporating the Career Legal ring device that represents the complete 360 service the company offers.