MyHotels is a Boutique Hotel group founded by Andreas Thrasyvoulou in 1997 that began with the creation of My Bloomsbury, followed by My Chelsea in 2002 and then My Brighton in 2008. All these designer hotels feature award-winning design and distinctive local character. The MyHotels visual identity had not been updated since the early 2000s. Our client felt it was about time that his brand had a major overhaul to refresh the look and promote his Boutique Hotel group more powerfully and effectively. Based on Andreas’s background in Architecture and the attractive design elements running throughout these three hotels, Digital Bulldogs implemented and rolled out an entire rebrand from interior design to website development, extending all the way through to the design for the complimentary guest umbrellas.