uSound is an Audio Assistant app created by Argentinian-based Newbrick S.A. uSound has been developed for people with hearing loss or deficiency that turns their iPhone into a hearing aid – clever stuff! Digital Bulldogs came on board during their development stages to help create the brand and supporting marketing collateral for the app which was deemed to be a major game changer. We developed the branding around iconography representing a sound wave and the letter ‘U’ to create a distinctive logo with visual elements that also made use of dramatic colour gradients, as we realised just how important a strong visual identity was for this brand given its consumer base.
