The key to any good branding exercise is knowing and understanding your client inside out. That includes knowing their history, their current marketing position in relation to their competitors – and where they want to be.
We listen very carefully to our clients and work as closely as possible for as long as practically possible to get right under their skin and understand them and their clients in every detail.
We don’t just rock up to a meeting, tell you want you need and leave. We talk with you, meet your clients, hang around the offices and generally become a bloody nuisance until it’s time to start coming up with creative concepts and narrowing down the ideas.